©2019 value Inspiration   Ton Dobbe, CIO from Value Inspiration         02.09.2019

An interview with Dagmar M. Schuller, CEO of auDEERING. Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to deliver remarkable impact.

Turning fiction into reality

I got inspired by the big idea behind auDEERING; hence I invited CEO Dagmar Schuller to my podcast. We explore the opportunity that’s created when AI and Audio are blended into common solutions and introduced to everyday situations. We also discuss what it takes to turn ideas into remarkable solutions and what this requires in terms of mindset and leadership approach.

The thing that triggered me most from my interview with Dagmar

What’s driving us is making the fiction reality but in a very positive way;
How can we utilize those fictions, those ideas? How can we innovate ourselves, move forward, improve what we have, and avoid negativity?”

Why did this trigger me?
What’s the bigger value here?

Too often we undermine potential by stopping progress before we’ve even explored the real potential. Artificial Intelligence is, too often, put in a too negative daylight. How often have we heard stories that ‘AI is going to take our jobs’, ‘that we’ll end up on a Universal Basic Income’, and what have you.

Sure, things will change – but that’s not new. Progress is good, but it means we have to adjust. No one was born to do dull, dangerous or dirty work. Too often we, human beings, are put into a role of the robot undermining our true potential. We now have the opportunity to change that – and that’s what the big idea of auDEERING is all about.

The potential of the vision is coming alive when you hear stories from their customers how much they like the progress they make. Support agents that start sceptical, realizing after just hours of using the solution they don’t want to give it up again simply because it has become their peer already. Why? Because it’s making them aware of their habits and actions in a neutral  way. This drives self-awareness and self-refection an that’s where everyone gains – the employee, their employer as well as their customer.

What’s the more significant question/opportunity that raises?

Giving insights is one thing, and anecdotes like the one above stress the value of that.

However, auDEERING has been brave enough to not stop there. As Dagmar sharply stated: ‘We take a very holistic view on the audio signal. We are not only searching for the needle in the haystack. No, we go on and search how this ‘needle’ came into the haystack in the first place.’

Doing so takes the value we can unlock to a completely different level – at a business-as well as a personal level. Think for example about health and wellbeing in either a private or business setting. auDEERINGs ability to derive on very different correlations allows them to assess a situation in a much broader way and get pro-active about addressing and solving it. This opens the doors to solve some pressing global problems.

Listen to the big idea behind auDEERING and why it has the potential to transform the impact human impact and wellbeing on a global scale.

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